If you have ever tried to purchase a .com domain name lately, you have probably found that the first name you wanted wasn't readily available. You had probably found that the second, third, fourth and many other names were not available.
Recently, 'pizza.com' sold for 2.6 million USD. Last year, 'business.com' sold for 350 million USD. In Great Britain, the domain 'sport.co.uk' sold for £135,000, 'mobile.co.uk' for £120,000 and 'cruises.co.uk' for £560,000. 'Vodka.com' had sold for 3 million USD.